
Bastiaan De Goei
Allround senior marketing executive with deep experience in Product Marketing, Growth strategies, and GTM strategy for B2B SaaS... | San Francisco, California, United States
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Bastiaan De Goei’s Emails de****@ax****.com
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Bastiaan De Goei’s Location San Francisco, California, United States
Bastiaan De Goei’s Expertise Allround senior marketing executive with deep experience in Product Marketing, Growth strategies, and GTM strategy for B2B SaaS and AI companies. 1) Developed outbound GTM motion for enterprise sales that allowed Instabase to enter into multiple new verticals. Built Insurance vertical from scratch. I created a playbook with use case development, brand building, outreach scripts, field enablement, field marketing & events, and asset development. 2) Developed from scratch a new PLG motion for inbound organic growth organized around Instabase's new product suite aimed at the mid-market. Including developing the full marktech stack (Salesforce, Pardot, Semrush, Chilipiper, Google Analytics), building SEO and content teams (mostly contractors), and analytics + dashboards to measure impact. In both Enterprise GTM and mid-market PLG, the objective is to drive growth and position the product. Over my career, I have multiple times built new verticals and brands from zero into market leading positions generating millions of dollars both for start-ups and enterprises. I prefer to work very closely with Sales and Product - leverage my network to bring in leads and initial conversations and leveraging these insights to rapidly iterate on Product and positioning. I love working with people and am comfortable both in boardroom negotiations and enabling & coaching new junior team members 1:1. I worked in the UK, all over Europe, the Middle East, and throughout the United States. I hold both Dutch nationality and US permanent residency and speak multiple languages. I am never bored, love to travel, and I am always reading. Anything from current affairs, history, and science to a great novel.
Bastiaan De Goei’s Current Industry Instabase
Bastiaan
De Goei’s Prior Industry
The London School Of Economics And Political Science
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Lek Consulting
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Doughty Hanson
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Axa
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Instabase
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Work Experience

Instabase
Director of Vertical, Product & Growth Marketing
Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Axa
Head of Digital Growth, Marketing & Strategy US
Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Axa
Director of Digital Growth, Marketing & Strategy
Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Axa
Senior Strategy Manager
Tue Nov 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Feb 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Doughty Hanson
Associate Buy-out team
Fri Apr 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Lek Consulting
Associate (Strategy Consultant)
Mon Sep 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Mar 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
The London School Of Economics And Political Science
Assistant Lecturer in Game Theory & Strategy
Thu Feb 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)